To do this, students created posters. The first step was to gain a better understanding of Taupō and what it has to offer visitors. Following is a description of Room 2’s poster design process and some student voice around their design choices.
Students began by brainstorming Taupō activities. Initially ideas were very restricted, with suggestions focusing on places they enjoy going, such as Drop Zone and The Cave.
To broaden Room 2’s understanding of local attractions, students looked at Taupō activity brochures.
Then they thought about different ways they could group activities. First, they categorised them based on price ranges such as free, low, medium, and high cost.
This led to the creation of our brochure research wall.
From here, other categories began to stand out such as activities that focused on family fun, exciting adventures, and activities that could be done in different seasons, etc.
This generated discussions about what groups of people might prefer to do different types of activities: How might visitor groups differ from those that prefer to do relaxing activities versus those attracted to adrenaline fuelled activities?
The class was given the challenge of creating a digital brochure or poster, targeting a specific type of visitor to Taupō. First, students had to decide who their target audience was, then choose activities to include in their digital outcome that would appeal to their target audience.
We want to attract any people coming from out of Taupō because our activities are free. Other activities like skydiving cost heaps more money and not everyone has enough money to do them - George and Tegan
Everyone can do our activities because we have a lot of them. We have free things like walks where you can go to places like the Botanical Gardens. If you wanted to do something just for adults, you could do the Heli Adventures. It’s mostly for adults because it would cost a lot of money for the whole family to go -Lilee and Briar
When students compared posters, some next steps identified were making poster headings that stood out more and including catchy phrases to make them more interesting.